Are you a coffee lover in Canada looking for the best wholesale coffee experience? Are you planning to open your own cafe or looking for espresso training and coffee consulting? Look no further than Fratello Coffee. With 50 years of experience in the coffee industry, including 11 years of successful coffee chain management and 5 years of wholesale bakery development, Fratello is committed to giving clients the best coffee and advice possible.
This is the foundation of our secret to exceptional coffee and espresso consulting services. In this article, we’ll examine in greater detail what makes Fratello Coffee Roasters’ coffee unique and how their experience can assist you in developing the ideal coffee programme.
How do I choose a wholesale coffee roaster?
Choose a wholesale coffee roaster that provides consistent coffee, transparent sourcing, reliable delivery, equipment guidance, barista training and ongoing business support. The best wholesale coffee partner does more than sell beans — they help improve beverage quality, train staff, solve operational problems and support the long-term profitability of your café or restaurant.
Introduction to Fratello Coffee Roasters
Founded in 1985 by brothers Chris and Russ Prefontaine’s parents, Fratello Coffee Roasters is one of the most respected coffee roasters in Canada. From its small beginnings in Calgary, and since the brothers purchased the company in 1997, Fratello has grown to become a leader in the coffee industry. Known for its high-quality coffee and exceptional customer service, our mission is to keep our coffee “consciously chosen, responsibly purchased, carefully roasted”. Other noteworthy projects, such as Slayer Espresso and Analog Coffee have also brought industry recognition to the Prefontaine family.
The Importance of High-Quality Coffee
Before we dive into Fratello Coffee Roasters’ coffee roasting process, it’s important to understand why high-quality coffee is so important. High-quality coffee beans are essential for producing great-tasting coffee. Many factors contribute to the taste and quality of coffee, including the type of coffee bean, the elevation of where coffee was grown, how coffee was processed, the roasting process, and how the coffee is brewed.
Sourcing the Best Coffee Beans
Fratello Coffee Roasters sources its coffee beans from some of the best coffee-growing regions in the world, working with farmers who are as passionate about coffee as we are. We’re committed to sourcing coffee beans that are grown using sustainable and environmentally friendly methods, paying fair prices to ensure farmers can make a living wage.
Fratello’s Coffee Roasting Process
Fratello Coffee Roasters uses Probat roasters, which are considered some of the best in the world, to ensure each batch of coffee is roasted to perfection. The company’s Q Graded, master roaster carefully monitor the roasting process, using a combination of science and art to bring out the unique flavours of each coffee bean. Fratello Coffee Roasters offers a variety of roasting profiles, including light, medium, and dark roasts, to cater to every preference.
Fratello’s Espresso Training Program
Fratello Coffee Roasters not only produce great-tasting coffee but also educate our customers on the art of making the perfect espresso. We offer an espresso training program that covers everything from machine maintenance to milk frothing. This program is a great way to learn how to make great-tasting espresso consistently each time.
Coffee Consulting Services
Fratello Coffee Roasters’ coffee consulting services are a great resource for businesses and individuals looking to create the perfect coffee program. From coffee menu development to barista training, Fratello’s coffee experts can help you create a coffee program that meets your unique needs.
Where to Buy Fratello Coffee in Canada
Fratello Coffee Roasters’ coffee is available for purchase online and in select retailers across Western Canada. Our online store offers a wide variety of coffee blends, single-origin coffees, and espresso blends. Free shipping on orders over $40, to make sampling our roasts easier than ever. Fratello’s coffee is also available in independent cafes and select grocery retailers throughout Alberta.
What should a wholesale coffee partner provide?
A strong wholesale coffee partner should provide fresh roasted coffee, reliable ordering, training, equipment advice, quality control, troubleshooting and regular communication. Cafés should look for a supplier that understands both coffee quality and the daily realities of running a foodservice business.
What does coffee consulting include?
Coffee consulting can include café layout planning, equipment selection, menu development, drink costing, workflow advice, staff training, quality control and ongoing operational support. Our café consultation services even help you plan ahead, from budgeting to build your café to building training documents for your team. The goal is to help a café serve better coffee more consistently while building a stronger, more profitable business.
Can Fratello help cafés with equipment and training?
Yes. Fratello supports wholesale customers with commercial espresso equipment guidance, barista training, coffee program development and ongoing consulting. This helps cafés, restaurants, hotels and offices build coffee programs that are consistent, profitable and easier to operate. Learn more about Fratello.
Written by Russ Prefontaine, President & Director of Coffee at Fratello Coffee Roasters.
We are dedicated about giving our customers the best coffee and service here at Fratello Coffee Roasters. We take pride in locating the finest coffee beans, expertly roasting them, and providing our knowledge to assist you in developing the ideal coffee programme. We are eager to collaborate with clients who value flavorful coffee as much as we do and who are committed to buying ethically sourced, carefully roasted coffee. We are here to assist you in achieving your coffee goals, whether you are a coffee enthusiast or a business owner. We appreciate you thinking about Fratello Coffee Roasters as your superior coffee partner.
Have questions about wholesale coffee or consulting for your café? Contact our team for more information — we are always happy to help.
