Bold & earthy with note of coca & molasses
We purchase our coffee directly from the farmers in the world’s best coffee growing regions to produce a product that is not only delicious, but also ethically sourced and organically farmed. At Fratello, Direct Trade isn’t just a method for acquiring our beans — it’s a philosophy that we use to guide the way we do business.
This process not only gives us a peace of mind when selling our coffee, but also the ability to control flavour and quality. We get to work directly with farmers who are passionate about growing coffee and want to produce the best coffee possible. Unlike many conventional certifications that only pay farmers a premium for sound environmental practices, we also pay our producers a higher price for better quality crops, which produces a better tasting coffee. We are choosing to work with farmers that are 100% dedicated to growing coffee.
Fratello’s direct trade partners receive approximately 30-40% more money for their coffee than the other well-known certification’s published rates. Our goal to expand our relationships to more regions and greater selections from within the regions we already work will be an on-going process and it’s a process that we love.
Our philosophy is simple: financially reward the coffee producers we work with for the quality they produce in order to bring our customers better quality coffee. It’s a win-win.