This is an interesting question, and one that does not have a quick answer. I often compare coffee to wine as there are many comparables. All bottles of red wine from Italy do not taste the same. It is dependent on the vineyard, the grape (Merlot, etc..), the harvest, soil conditions, altitude, weather conditions of that particular harvest in that particular year, in that particular region. All of this is also true with coffee.
We have been buying direct trade coffee since 2013, which means we have years of experience in understanding the best practices in coffee production and purchase. We go to Guatemala once a year to learn more about our producers and their families, to understand their challenges, and to stay up-to-date on their successes
On January 17th my brother’s Jason & Chris joined my self to travel to Guatemala to visit our friend Johann Nottebohm and his wife Holly at their farm Nueva Granada. Our journey began in Guatemala City when we traveled 7.5 hours by car to the far North West corner of Guatemala which is known as the San Marcos region.
Johann’s is now the 3rd generation coffee farmer in the Nottebohm family. His great grandfather, originally from Germany, moved to Guatemala in 1894. Nueva Granda was the 3rd farm in Guatemala to become Rainforest Alliance certified, and their family tradition continues today of striving for better quality, consistency, improving environmental techniques and educating the families that live on their farm.
The pride in this farm is shown on every level. It starts by watching their team pick only the ripest red cherries. Every 2 weeks, each tree will have hands sort through their branches choosing the best coffee, for a total of 15 passes per harvest! Most farms will only have 4 or 5 passes per harvest forcing them to choose over & under ripen cherries each time.
Once picked, cherries are brought immediately to the wet mill located on the farm. (more…)