Honduras Arenal Estate - Direct Trade buying trip

Last June I was lucky to be chosen to be a judge at the Honduras Cup of Excellence competition.  This was a great event that really opened my eyes to the possibilities that Honduras has to offer with its coffee profiles.  Honduras borders Guatemala, El Salvador and Nicaragua, and often Honduran coffee will cross borders and will be sold as those varietals instead.   Guatemala is currently the largest Central American exporter of coffee, however if Honduran coffee wasn't smuggled into other countries - they would probably be the largest exporter.

Honduras has a long history with coffee and many of the estates/farms have been controlled by the same family for many generations.  An interesting fact is that 91% of the farms in Honduras contribute to 50% of the coffee sold in Honduras.  What this shows is how many small estates there are to work with in this country, the challenge is finding them.   Of the 38,000,000 lbs of coffee sold in Honduras, 45% is sold as an Organic/Fair-trade/Organic Fair-trade and only about 10% is even offered as a single estate.  Most of this is from huge farms and sold for commercial use.

Our goal when planning this trip was to establish a Direct Trade partnership with a family and farm who's products stood out as exceptional on our cupping table when sampling late last year.  

In the west of Honduras is a region called La Paz, and in this region is an area called Marcala. Marcala is known for the quality of coffee produced, and has a history & tradition that reaches back to the late 1800's.  Families have owned and worked there farms for 4 generations and practice harvesting techniques that produce clean, sweet and rich tasting coffee.  One hour south of Marcala is the town Opatoro, and just out side Opatoro is a very small village called La Florida, and just a few miles out side La Florida is a small coffee estate called Arenal (Arenal Estate is situated 70 km from El Salvador). (more…)

Honduran Cup of Excellence 2008 - Las Amazonas

Yesterday was the online auction for the 2008 Honduras Cup of Excellence competition, and Fratello Coffee is happy to say, that we have won another Lot of coffee, and are the ONLY Canadian company to win one.   This is always an exciting process, and is particularly long, when you are also one of the 26 judges from around the world to actually participate in the competition at origin.

The judging process is a 4 day cupping extravaganza that allows you to taste the best coffees that country has to offer.  It starts out with the national cupping jury to taste all the entries and separate all the coffees that score an 84 or higher.

The next event bring the international jury into to rank all of these coffee to pick the final farms that qualify as a Cup of Excellence coffee (again anything over 84).  Every coffee gets tasted by each judge from 4 - 12 times and will be scored, and described each time.  Very tiring, but very rewarding.

When you walk away from the competition, you have experienced the best of this country as well as had the opprotunity to discover many different micro regions that had never been descovered until this time.  (more…)