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2012 Prairie Coffee Show and Barista Competition

July 6, 2012

We are very proud to announce the 2012 Prairie Coffee Show – July 13th to 16th.  This year, Fratello Coffee Roasters, Phil & Sebastian Coffee Roasters and Transcend Coffee are taking the event to the next level.   We listened to the feedback from last year and will be expanding on the very popular customer workshops.  We also took a big step and will be taking the opportunity to bring industry folks from across the prairies and creating a forum for sharing of ideas and collaboration.

We are proud to announce that Steve Leighton of Hasbean Coffee (all the way from Stafford, UK) will be leading our industry forum.  Steve is one of the most respected coffee guys, and besides running a successful coffee roasting business, he also has a great blog (www.hasblog.co.uk), a fun and informative video coffee tasting blog called “In my mug” (www.inmymug.com) and is one of the co-creators of Tamper Tantrum – a series of on-going talks by various industry members – recorded and made public for everyone’s benefit, see more atwww.tampertantrum.com.  We are extremely grateful that Steve made time out of his busy schedule to come and lead our industry forum.   The details of the Forum are as follows:

APPEALING TO THE AVERAGE CONSUMER
Brent Fortune, Coffee Common
Discussion on Coffee Common’s approach to reaching customers, what’s worked, what hasn’t.
Focus on connecting with customers and engaging them on an approachable level.

SERVICE – STOP TALKING AND START LISTENING
Steve Leighton, Hasbean Coffee
Presentation on how the modern day coffee shop has forgotten to listen to its most valuable assets..

RUNNING A SUCCESSFUL BY-THE-CUP PROGRAM (Round-table)
Phil Robertson, Phil & Sebastian Coffee Roasters
Russ Prefontaine, Fratello Coffee Roasters
Poul Mark, Transcend Coffee
Discuss various perspectives of what works and what doesn’t.  Try to answer the question: can it be done?

REAL INNOVATION IN SPECIALTY COFFEE
Steve Leighton, Hasbean Coffee
A presentation on what “real” innovation is in the specialty industry, and not the elephants in the room.

PRICING, PROFIT AND SUSTAINABILITY OF QUALITY (Round-table)
Steve Leighton, Hasbean Coffee
Sebastian Sztabzyb, Phil & Sebastian Coffee Roasters
David Crosby, Caffe Rosso
Chris Prefontaine, Fratello Coffee Roasters
Pricing retail can be tricky: incumbents have setup price barriers and the cost of top quality green is increasing, so how to we create sustainability?

Finally, in an effort to build and strengthen the prairie region barista community, we will be hosting barista workshops led our past two Canadian Barista Champions: Rob Kettner 2010 and Josh Hockin 2011.

We are also honored to be welcoming back Brent Fortune of Coffee Common for the very popular coffee workshops, except they will not be workshops.  Instead of class-style demonstrations, we are going to have hands-on brewing and tasting stations, allowing you to brew your coffee alongside an experienced barista.  This interactive hands-on style worked very well in the Coffee Common NYC Pop-up this past January.