Recently, our President Russ Prefontaine had the opportunity to visit La Plata, located in Huila Colombia. He went to visit Las Rosas (formerly Las Marias) the women’s cooperative that we have been working with for some time.
Las Rosas was founded in September 2010 by women in the region, overwhelmed by the lack of credit available to them to use as working capital for their farms. This lack of critical credit combined with traditional household roles and duties, was weakening their families. So, they sought to change it
The major objectives are:
Las Rosas Family Training MeetingFratello started working with this cooperative in 2014. We are the majority supporter in this project. We have committed to continue working with them and are working on further incentives to improve cup quality and reward the top producers.
While there, Russ joined a family training day in the village of Monserrate located in La Plata. This lesson focused on the value and roles of women and the importance of gender equality. 40 members of Las Rosas were involved and that was inclusive of their entire family. At the end, they shared stories of how this program has literally changed their lives and transformed their village.
Today, Fratello and Analog Coffee purchase 30% of their total production, however could reach 50% by the end of this year.
We take great pride and joy in knowing that we are making strategic decisions like this to improve the areas we are working in.
Our goal is to do a similar program in Brazil, starting in 2019.