Do you ever go to buy a bag of quality coffee, only to stare blankly at the information on the label? Maybe you see “elevation: 1600 masl” or “varietal: SL-28.” What the heck does “honey process” mean? If you don’t know what it all means, it can make your head spin. You’re not alone. The world of coffee is vast and can be complicated. If you want to get the best coffee around, it starts with understanding what you’re buying.
Don’t let complicated labels plunge you into imposter syndrome! Great coffee is for everyone, and it’ll take some time to get acquainted with the specialty coffee label. Maybe you’re searching for particular tasting notes, or just want to learn more about specialty coffee. Or, maybe you just want to impress your friends with your knowledge! Either way, you’ll find that this tidbit of information isn’t so trivial afterall. Learning how to read coffee labels is not only important for understanding the journey the beans have taken before ending up in your cup, but also for being able to make educated purchase decisions.
If you’re becoming a real coffee lover, understanding the coffee label will take your passion to the next level. Plus, it’ll help you spot ethical coffee right away. Ethical coffee is coffee produced with the wellbeing of farmers in mind, and it’s more expensive as a result. Most coffee on the market today is incredibly cheap, and farmers don’t get a fair share.
You won’t find a comprehensive coffee label on bags of poor quality coffee. That’s because poor quality coffee companies don’t want you to see the ugly side of the coffee industry. Read any Fratello coffee label, and you’ll find the country, region or farm, process, roast date, and roast level. If you check out our online coffee collection, you’ll find even more information about the producers. Coffee labels aren’t just for laughs–they’re for traceability and transparency.
It’s not enough to know which country your coffee came from–you should know the origin, and ideally, the farm. You can even get information about the microlot. For example, with our Guatemala Montecristo, “Montecristo” refers to the microlot where the coffee was grown. If you read the label further, you’ll find that it comes from the San Marcos region of Guatemala.
Even if you’re buying a coffee blend, you should know which origins make up the blend. Don’t be fooled by flowery language that describes the coffee with no information about where it comes from.
Coffee elevation is everything in specialty coffee. Quality arabica coffee is a delicate plant, and it likes to grow in cool, shady conditions. Growing coffee at higher altitudes achieves this. Lesser quality coffees are grown in full sun and on lower elevations. Although sun-grown, lower elevation coffee makes for a big yield, the quality of the coffee suffers.
When you see “1600 masl” on a coffee label, that means that it’s grown at 1600 metres above sea level. You might also see altitude in feet.
Good coffee doesn’t need artificial flavourings to taste delicious. You’ll often find tasting notes printed on coffee bags that refer to the subtle characteristics unique to that bean. When it comes to fruit notes, you could see apple, cherry, or blueberry. For sweet notes, you could see toffee, caramel, or molasses. You could even come across notes like nutty, chocolatey, floral, earthy, and even smokey.
As a newbie coffee enthusiast, these flavour notes can be daunting. You may be thinking, “the bag says floral, but all I taste is coffee!” Remember, it takes a long time to develop a flavour palate. If you want to speed up the process, purchase two coffees with wildly different flavour notes, and try them side-by-side. For example, try our Ethiopia Guji (citrus, watermelon, bright) next to our Godfather Espresso TM Blend (milk chocolate, caramel, smooth).
For those who don’t know, coffee is actually the seed of a cherry. The cherries grow on shrub-like trees, and are picked ripe once they turn dark red. Farmers pick thousands and thousands of cherries, and the seeds are extracted. The extraction method is referred to as the coffee process. There are a few different processes, and different processes lead to unique flavours. Here are the most common ones.
Just like with wine, arabica coffee has its own varietals. With wine, you’ll see different grapes, like merlot, chardonnay, or bordeaux. In coffee, you’ll see varietals like typica, caturra, catuai, SL-28, bourbon, and more. There are over 1000 heirloom varieties, though typica is said to be the oldest known coffee varietal.
Roast level refers to roasted coffee, not green coffee. Roasts range from light to dark. Lighter roasts tend to have a bright, acidic, fruity flavour. On the other hand, darker roasts will have more of a bold, toasty, chocolatey flavour.
Make sure to buy beans that have been roasted within the past two weeks. Roast date is extremely important if you want to drink fresh coffee. Many coffees sold at the supermarket will have coffee that’s been roasted months ago and vacuum-packed. Specialty coffee roasters will never offer stale, months-old coffee. Just say no to stale coffee!
The cream of the crop
Coffee is one of the top most traded commodity in the world, along with sugar, corn and oil. As a result, there’s a lot of bad coffee out there. You can dodge a bullet by only purchasing coffee with information about process, elevation, and more. Life is too short to drink poor quality coffee. So do yourself a favour, and learn to read coffee labels like a pro!
Want to learn more about specialty coffee? Check out our blog post about new crop coffee.