The Vanguard Review – Analog Coffee 17th Ave
by russ on April 23, 2013. Filled under Coffee, Uncategorized
Calgary has become an amazing coffee city. It’s quite rare for a city to have one great coffee roaster, let alone three. Fortunately the city has been quick to embrace this coffee movement. I’m confident to say Calgary coffee roasters rival that of Blue Bottle/San Francisco, Stumptown/Portland, or Intelligentsia/Chicago.
Analog is the café arm of what seems is becoming the Fratello Coffee Roasters ‘empire’. Owned by three brothers, Fratello sources, roasts, and now brews its coffee. Analog struck gold with its location on the corner of 17th avenue and 7th street SW. Quite fortunately this is also less a mere block from my house.
In the few months the café has been open it has developed a bit of a reputation as a hipster hangout. Needless to say the crowd tends to be young, hip, and gorgeous. In my mind this is never a bad thing.
While I consider myself a latte guy, to me the quintessential coffee at Analog is the single cup pour over. I’m consistently blown away... Read more
Fast Forward Weekly – Calgary’s Booming Coffee Scene
Cream of the coffee shops - Calgarians hungry for more than a cup of joe
Published April 11, 2013 by James Wilt in Bar & Restaurant Guide
It’s mid-week, mid-morning. A dozen or so customers are drinking espressos and lattes in Fratello’s Analog Cafe on 17th Avenue S.W. It’s decently busy, at least by the standards of many local third-wave coffee shops — a movement to promote high-quality, artisanal coffee, of which Fratello’s is an adherent. The mixture of conversation and coffee grinding is nearly constant.
But Russ Prefontaine, an owner and green-bean buyer for Fratello, is a tad perturbed. He can’t figure out why the shop is so “dead” at the moment. Standing-room only is the norm on weekends, and often during the late-morning rush, he explains. Overall sales have been increasing week by week. Needless to say, this sort of customer excitement around coffee isn’t typical for this city.
“It just goes to show how hungry Calgary is for somethin... Read more
Modern Socialite – The Prefontaine’s and Analog Coffee
by russ on February 19, 2013. Filled under aboutfeatured, Uncategorized
By Jeannette Vega B.
Russ and Chris Prefontaine are the visionary brothers behind the hit wonder, Analog Coffee on 17th Ave, nestled in the heart of Mount Royal and the Red Mile business district, a better location could not have been chosen.
The sleek and stylish cafe has quickly attracted a discerning and loyal clientele who recognizes the artistry and passion being put forth in this initiative. The brother’s desire to bring a higher level of quality and service to Calgary has not gone unnoticed with the buzz about Analog being wide spread.
I sat down with Chris and Russ to find out more about their journey into Analog, I wanted to know what motivated them and drove their passion throughout the years. The quiet yet charismatic brothers had a lot to say, their extensive knowledge, dedicated heart and deep desire to bring us the very best was immediately apparent.
Q.1 When and how did your passion for coffee start?
1 - Its difficult to say when my passion for coffe... Read more
Devastation Throughout Central America – Roya Leaf Rust
by russ on February 1, 2013. Filled under Coffee, Uncategorized
What a terrible time to be a coffee producer in Central America. An aggressive, widespread attack of the coffee-eating roya fungus is causing more damage and devastation throughout Central America's coffee plantations than was expected and is inflicting high costs on producers at a time when international coffee prices have fallen sharply.
Just when you think it looks like coffee producers were beginning to be more profitable in their business’s through getting better prices for their coffee, the NY Commodity Market decides to decline sharply. Typically when you see the NYC Market go higher, you have a softening on the differential market. The opposite is then true when you see a down turn in the NYC Market. This is a stressful and risky way for coffee producers to sell coffee.
The differential market varies completely from origin to origin and often reflects quality levels as well as supply and demand with in an origin. The NYC market is a global benc... Read more
Avenue Magazine’s Review on Analog Coffee 17th Ave.
by russ on January 8, 2013. Filled under Analog Cafe
17th Avenue welcomes a new café where people can get their Fratello coffee fix and other sweet and savoury treats.
Lattes at Analog are made with locally roasted Fratello beans.
Longtime local coffee roaster, Fratello, first expanded from roasting beans to serving them at its Analog Coffee stand in the Calgary Farmers’ Market in 2011. Now, the Fratello brothers, Russ and Chris, have added a second location to their roster on the corner of 17th Avenue S.W. and 7th Street S.W.
Analog Coffee sits on the corner of 17th Avenue and 7th Street S.W.
If you can’t quite place the location, perhaps you’ll remember what it was before: A Buy Rite store. After decades of being a convenience store, the space has undergone an extensive facelift. The interior, which seats approximately 30 people, is bright and clean. White walls reflect any the sun shining in through the cafe’s front floor-to-ceiling windows, making the baristas’ work station the focal point of the room. Although l... Read more
